JACK DANIEL'S

How can Jack Daniel's create a social media-forward campaign that effectively targets the next generation of whiskey lovers: the INDIs (Gen Zers of legal drinking age).​

​

Through a 10-week summer internship at Energy BBDO, the intern class was split up into two teams to create a campaign catering to the above ask for Jack Daniel's that would be presented to the entire agency and clients at the end of the summer.

​

With the omnipotence of social media, Gen Z is struggling to find their authenticity and voice amongst the overwhelming clutter. Jack Daniel's, as a beacon of authenticity and pillar in the music scene for generations, can utilize their iconicity to help the next generation of whiskey drinkers find their unique harmony in life as they...

​

​

​

​

​​

​

​

​

​​The Result: Winning the pitch with my team (Whiskey Business) 🏆🥃​