ROLD GOLD PRETZELS
The Ask: Highdive Chicago gave us the brief and we pitched it to the Rold Gold Team: How can Rold Gold make their brand awareness (85% in the pretzel category) transfer to sales while also introducing their new Selects line of products?
The Insight: Pretzel people tend to be more satisfied with their lives. They find beauty in the…dare we say…mundane.
The Idea: Pretzel people – those that enjoy Rold Gold – enjoy the simple pleasures in life like like hitting all the green lights and hearing the birds chirp on a spring day. Try Rold Gold and…
...Savor the Satisfaction🥨
SOCIAL
OOH
BAR COASTER
VENDING MACHINE
Rold Gold will place vending machines in high-traffic areas such as office break rooms and college quads to promote their new Selects product line. Each person using the vending machine will get a little surprise with their purchase: they will get not one, but two bags of Rold Gold pretzels. The extra “surprise” bag will be a new Selects flavor.
RADIO
ACTIVATION: THE SIMS
Rold Gold will partner with The Sims 4. Within the game, after reaching a certain number of “simple pleasures” for your Sim (like turning on the TV, taking a nap, getting the mail, etc.), they will be gifted a bag of Rold Gold. This bag of Rold Gold can be eaten by your Sim for all their needs (Hunger, Energy, Bladder, Hygiene, Social, Fun), allowing for 7 Sim days of unrestricted max potential gameplay.
This will be for a limited time and launch on National Pretzel Day, April 26th.
With the online version, you will receive a redeemable coupon when their Sim obtains a bag of Rold Gold, which can be traded for a discounted in-store purchase of Rold Gold.
